Monday, July 27, 2009
China is continuing to make inroads into Africa, now with a clear view of targeting the continent's Arab population as well as the Middle East more generally. Via the New York Times:
Chinese state television has begun broadcasting an Arabic-language channel for the Middle East and Africa as part of efforts to expand the Communist government’s media influence abroad. The 24-hour channel, which began operating Saturday, will air in 22 Arabic-speaking countries and reach nearly 300 million people, China Central Television said in a statement. The channel “will serve as an important bridge to strengthen communication and understanding between China and Arab countries,” a CCTV vice president, Zhang Changming, said in the statement.
[...] The Arabic channel will carry news, feature stories, entertainment and education programs and will gradually expand its offerings, CCTV said. The network already broadcasts in English, French and Spanish as well as in Mandarin.
Chinese soft power at its finest.